Category Archives: wordpress

Create a Free Email Newsletter Service using WordPress

People always look for free email newsletter service using WordPress instead of going for paid email newsletter options like MailChimp, Aweber, and others.

Email Newsletter is increasingly becoming a mandatory part for the success of a website.

It is more important for bloggers as they have a lot of subscribers whom they should send updates from time to time to keep them engaged.

As a matter of fact, sending daily or weekly newsletters helps in getting a lot of organic visitors automatically.

Even companies send newsletters to their customers and clients to keep them updated about the new products and services as well as useful blogs.

Those paid plugins or tools come handy only when you have a very large subscribers’ base and you want to send different newsletter updates to a different chunk of subscribers based on certain advanced criteria.

But the following steps will help you get free email newsletter service using WordPress using FeedBurner.

You can have all the basic functions like sending email newsletter, checking your subscribers’ number and how many clicks you have received for each link and likewise.

Free Email Newsletter Service Using WordPress (Using Category)

Step 1 – Add An Email Newsletter Category

Go to your admin dashboard and then to Posts option on the left menu and click on Categories. Add a new category under heading Add New Category. You can name it anything like Email Newsletter. Make sure that category parent is none and category slug is what it should be. Leave the description blank and click on Add New Category button.

Once the category is created, you have to note down the category ID which you can get by placing your mouse pointer in the newly created category and check the status bar for text like ‘ID=’ and the number that follows after the equal sign is the category ID.

Step 2 – Hiding Email Newsletter Category

Since Email Newsletter is something that should not be seen on the website but should stay as an internal item to send email newsletters, it should be hidden from displaying on the website. For that, go to Appearance on the left menu and click on Editor. Find the file sidebar.php and locate the following line. Sometimes, the following line may not be present in sidebar.php and may be present in some other file depending on the theme and hence, if you do not locate it in sidebar.php, check other available files for the same.

Now, replace that line with the next line. Make sure you replace the mentioned part with the ID you noted in the previous step. Once done, save the file and check whether the category appears on the website or not.

Step 3- Hiding Posts From Email Newsletter Category

In the last step you hid the category from view, now you have to hide the posts from appearing on the website and other pages. It is natural that you would only place a few posts under Email Newsletter category as you want the subscribers to read useful and viral posts. Also, you can make a few posts exclusively for the subscribers and place them directly under Email Newsletter category. Those exclusive posts will appear on the homepage if not kept hidden. To do that, you have to install a plugin named Advanced Category Extractor and after installing go to its Settings. Select the menu name and under Sections heading, uncheck Single Posts.

Step 4 – Setting Up An Account In FeedBurner

Open FeedBurner and under the heading Burn a Feed, provide the URL of your category which should be like and click on next. Note that you should already have an account in FeedBurner, not if, create one and then do the steps. After that, click on Next button.

Enter a meaningful Feed title and a Feed address where the users can find your feed. Click on Next and in the next screen, you will have all the settings and options. Go to Publicize tab and click on Email Subscription. Then you will find an Activate button towards the end, click on that.

You will see a code that you have to copy and paste in your website’s sidebar widget so that visitors can see an option to put their email address in order to subscribe and get email newsletter as you set it up.

Blogging Mistakes one should listen to and avoid this year

Are you a startup blogger trying to avoid major blogging mistakes?

We all perfectly know that the main aim and goal of every blogger is to write posts that will generate traffic, provide engagement, and social shares.

With hundreds of WordPress themes to choose from, plugins to activate and widgets to use, blogger sometimes are likely to get caught in the blogging blunder trap: having too many and varied “options” and forgetting about the aims.

But often, it seems like the blogger has followed or the rules and methods, but the post doesn’t seem to be engaging.

To help you understand the reasons, here are some blogging mistakes one should listen to and avoid

1. Ignoring your visitors’ reviews and comments

One of the unforgettable blogging mistakes a blogger can make is to totally ignore its audience reviews and comments. Anything you post on you blog is first of all and mainly pre intended for you visitors and readers. This is why their opinion, their voice, their point of view (objective or subjective) is what really makes sense.

Check the performance of the posts on daily basis. Make weekly and monthly reports, create charts and try to understand why one post is more successful than the other. There are even some useful tools in this relation for you to apply.

Gravity Forms:


Gravity Forms is a WordPress plugin that will be a much help. It gives the ability to make custom forms for anything. Create a contact form, quote request, or even a survey.  Only takes a couple minutes and you’re on your way.  Inserting the form on a page is as simple as copying a short line of code that correlates to the form number right into the html section of the WordPress page editor.

Read and follow all the comments, emails and feedbacks. Sure they may sometimes be unrelated, unclear or highly subjective, but some of them will give you an outer view and some good points and ideas to work on.


Link Within is just the thing for the case.

It is a blog widget that appears under each post, linking to related stories from your blog archive. According to its description in WordPress plugin directory, it retrieves and indexes all stories from your blog archive, not just recent stories, making them accessible to new or casual readers of your blog who would not otherwise encounter them. This helps to increase page views and keep readers engaged. The widget links to stories that are relevant and interesting to readers of a particular post, keeping them engaged with your blog, and increasing your traffic.

2. A blog post is enough

A good, interesting, trendy and high quality blog post is great, but still not enough. In order to turn your blog into a successful and popular blog, you should not only produce engaging posts, but make your blog famous and familiar to readers.

Quality is important, but just as much as marketing.

Instead, you can:

  • Share you posts on social media (Some sources recommend spending time 20/80 writing/sharing other 50/50)
  • Test the time of the day and different days of the week of posting and engagement accordingly
  • Publish on all possible social media platforms
  • Some of older articles can still be relevant and entertaining and that is why some sources advise to share older articles too

3. Wrong structure of the post

Another sample of the major blogging mistakes one should listen to and avoid is writing posts that have no structure or skip paragraphs or sub heads.

Here is a post formula that really works.

  • Headline the 6 words that count most. Goal: Grab Attention. Headlines are read more than anything else on the website. A good headline is your chance to turn a visitor of the blog into a reader and probably a subscriber.
  • Opening
  • Sub Head
  • Content
  • CTA 1
  • Sub Head
  • Content
  • STA2

4. Disabling/enabling Comments

When you think of starting a blog, you should also think of having comments and being ready to answer those of your readers. Comments have been a unique and tightly integrated feature of blogging since the beginning of blogs. But several high profile blogs have decided to turn comments off in recent years. In accordance with their point of view, some comments are either double or triple or useless. While others argue that without comments, a blog isn’t really a blog. Blogging is not just about publishing content, but also a two way communication and community building aspects behind it.

So, if we come to understanding that the truth is somewhere in the middle, you should enable a WordPress plugin that allows you to enable or disable comments for each post particularly.
Disable Comments is a WordPress plugin allows administrators to globally disable comments on any post type (posts, pages, attachments, etc.) so that these settings cannot be overridden for individual posts. It also removes all comment related fields from edit and quick edit screens. On multisite installations, it can be used to disable comments on the entire network.

Additionally, comment related items can be removed from the Dashboard, Widgets, the Admin Menu and the Admin Bar.

5. Non Related Advertising

Another popular way among bloggers to earn money from their blog is to place only highly relevant and links to specific products on it. Having non related advertising on your blog is one of the top blogging mistakes to avoid this year.
Something even worse than non related advertising is too much advertising. It is quite disgusting when you start reading an article and then a big banner popup appears in the middle of the screen and hides content area. Annoying your readers generally won’t make you a sale and won’t provide returning visitors.

6. No Contact and About Pages

You should be easily reachable for your readers. A contact page with a few contacts is a must for any blog.

About page is another handy for letting your visitors know whether your blog is determined for them or no. Write about the bloggers, your values and the aim of the blog.

7. You don’t know your audience

What is fundamental for a blogger is knowing his audience, as whatever blogger does, he, first of all, does it for his audience. Knowing your audience helps you create relevant content, use understandable language and terminology, and reach your main goal, that is have a post that has social engagement and high performance.

Protect Your Admin folder in any WordPress website

Admin folder in WordPress holds the key to access your entire website. Hackers always try to get into the Admin folder to hack a site. There have been numerous website hacking cases reported where it was found that the hackers got possession of the WP-Admin folder and hence, they had the access to the rest of the website. Therefore, some people think twice before creating a website on WordPress. But if you already have a WordPress website, you can protect your admin folder in WordPress by limiting access in .htaccess.

There are various ways to protect your admin folder in WordPress by limiting access in .htaccess. You can do so using plugins but the recommended method is by configuring the .htaccess file manually. When you do it manually, there are various security measures that you can take to prevent different types of hacking attempts. Note, .htaccess is a very powerful file that not only helps you in security matters but also has the configurations to improve site’s performance drastically.

How To Protect Your Admin Folder In WordPress By Limiting Access in .htaccess (By Plugins)

WordPress is popular for its plugins and there are plugins for literally everything. WP Security Scan is a plugin that you will need to protect your admin folder in WordPress by limiting access in .htaccess file.

Go to Plugins option on the left menu of the Dashboard and click on Add New option. In the search box, type the name of the plugin which is WP Security Scan. Once the plugin is found and installed, go to the settings of the plugin. You will find .htaccess in the file scan report and you can set the permission settings of the file and sub-parts to protect your admin folder.

Even though the plugin has not updated for a couple of years, it is fully functional and the only plugin in the market that lets you change settings in the .htaccess file. It recommends the corrective actions you can take and hence, you do not have to be an expert to do the changes. It hides WordPress version, provides database security and WordPress admin protection and security measures.

Apart from that, you can also install popular security plugins like All In One WP Security & Firewall as Wordfence Security.

How To Protect Your Admin Folder In WordPress By Limiting Access in .htaccess (Manually)
With plugins, you have limited settings and if one of such plugins itself gets hacked, then your website will become vulnerable as well. Therefore, it is always recommended to take things into your own hand and configure .htaccess file yourself. Furthermore, there are a lot of security measures you can take by inserting code snippets.

Accessing .htaccess File
You would need FTP software to access your files and folders of your website. FileZilla is the best FTP software. Install and open it and then log into your cPanel account. Note that you might see a different .htaccess file in different folders or in the root directory. Do not edit those at all. You have to edit only the .htaccess file residing inside WP-Admin folder. Therefore, move inside WP-Admin folder and spot the .htaccess file. In case you do not have one, you have to create it with the name .htaccess. Make sure that you take a backup of the file before editing it. This is how .htaccess looks like.

1. Restricting Admin Access
The first thing you need to do is to restrict any other computer or device from accessing your website as the admin other than your device or computer. You can achieve this by allowing your IP address only. If you have multiple devices, you can allow IP Address of each one of them. From the security point of view, it is the strictest step you can take ever take but it also restricts you from accessing your Admin panel from anyone else’s computer.

Add the following code below #END WordPress which is the last line in the .htaccess file. Place your IP addresses corresponding to the allow statement and you can have as many allow statements as you want.

2. Protect wp-config.php

Wp-config.php is the most important file and it has vital information about your website. You have to make sure that the file does not reach the hackers by any means else your website is sure to get hacked. You can deny access to your wp-config.php from everyone other than yourself. Paste the following code snippet in the .htaccess at the end of all the lines.

3. Ban Malicious Users By Their IP Address

There are some users who are potential hackers and they try to use brute force attack methods and other means of hacking. You need to ban those users by their IP addresses. Just install any simple lightweight security plugin and you will get notifications with IP address when someone tries to log into your website with brute force attack system. Use the following code snippet to complete that goal.

4. Disable PHP Execution

Sometimes some of the themes have backdoors for hackers to hack into your website if you use those themes. Most of the backdoor files are stored in different directories such as wp-includes and uploads. Even when your website is hacked and you recover from it, hackers can cleverly create some backdoors you placing PHP codes in some files or save infolders that are undetectable. You can stop that by disabling PHP execution in certain folders. Use the following code snippet to achieve that.

5. Disable Directory Browsing

Something hackers browse different directories of your WordPress website and do malicious works like placing code snippets for creating backdoors, deleting important files and likewise. You can disable accessing any folder with the following code snippet.

6. Restricting Access To WP-Content

The most important folder for a WordPress website is WP-Content where all the images, theme files, plugin files are stored. If someone gets access to that folder and delete everything and if you have no backup, your website is gone. Furthermore, hackers can place malware and virus in that folder and your website can crumble. Place the following code snippet in .htaccess file and you can deny everyone access to the wp-content folder.

Apart from that, you can disable image hotlinks to prevent someone else linking to your images and slowing down your website. One can also set up general redirection and 301 redirects through .htaccess file to let the visitors know that you have moved content to a new location.

Steps to build quality links for your WordPress blog and website

Quality link building is one of the essential a to undertake if you are thinking about your blog or site ranking and SEO optimization.

Previously, the process of building links was pretty easy and didn’t take much time since you could use automated tools to create backlinks. In this case, the qualitative factors of the article were not taken into account by and large.

However, after Google launched its Google Penguin algorithm, the philosophy of quality link building was radically changed. At present, building quality links is more of a mastership and skill and requires a professional approach.

In this article, we have broken everything up into smaller and easy to follow pieces, so that you will not be overwhelmed and will be able to find the right way to follow.

What is a link building?

Link building is a process of the accumulation of many external links for the promotion of a web resource. However, it should be borne in mind that link building is not just a reference mass building. The purchase of external links on exchanges is not a link building. Link building has a wider meaning. It is a whole strategy for obtaining backlinks from quality resources to get better search engine rankings and traffic.

That is why link building requires perseverance, patience, creativity and consistency in performance. If the webmaster simply increases the reference mass by buying links on the exchange, as a result, he can detect some discrepancies between the links and the domains from which they link. Apart from that, the search engine itself can “figure it out” with such links, and simply will not rank such a website high.

And, although quality link building is laborious, it is worth relying on.

Do you need to engage in quality link building?

Definitely yes! Although dealing with link building can be a long and time consuming process, using link building tactics has much to do with SEO ranking of your site. They can build more visibility and a source of new flows of users and traffic coming from other useful domains and websites.

How to build quality links?

Well, the truth is that quality and effective external links are hard to come by. There are certain nuances that are significant to quality link building. Naturally, a link from a famous and highly popular website will have a greater impact on your website results than a link from a newly created one.

But since links are one of the major ranking factors and are imperative in reaching higher organic search results, let’s now see which steps of building quality links for your blog and website are.

Write epic and high quality content

In one way or another, content is #1 evidence of your online authority. Create and publish high quality content so that it can be easier for you to find relevant external content and link it to your website or a blog. Your content and its qualitative factors are of utmost importance for link building relationships with other high quality and trusted resources. All in all content marketing and link building are deeply interrelated to get your business closer to its consumers.

Use broken link building strategy

Use the broken link technique to turn dead or broken links into new opportunities.

The obvious link building through “Private Block Network” sites may result in Google applying sanctions and throwing you back in its rankings. Therefore, we advise you to apply broken link building strategy.

It is as simple as a pie. Imagine how many broken links there are throughout the digital platform. All you need to do is to look for them and contact the relevant webmasters or site owners for their permission to replace the dead link with a useful content of yours. It’s a kind of mutually beneficial cooperation leaving both parties satisfied.

Use college and educational websites to build links for SEO

Educational resources and domains ending with “.edu” are among the most dependable sources you can find to build high quality links. In this relation, you can run a productive scholarship outreach program and have access to a bunch of educational institutions through an effective scholarship landing page on your website. This trick will make relevant parties to link to the scholarship.

Use governmental websites to build links

Governmental sites are the next trustworthy and authoritative resources you can turn to. Such kind of official websites are trusted by Google and SEO world more than other ones. Hence, these can be a true backlink superpower to skyrocket your SEO results.

Use blog directories to submit your blog to

Reaching the exposure of your blog that it deserves can be productively done via blog directories and communities. It will provide you with the maximum distribution of your blog throughout the online domain and create dozens of new opportunities. EatonWeb Blog Directory,, /, Blog Search Engine /, Blog Engage are among the most popular directories you can use.

Use infographics for quality link building

Infographics are by far one of the most productive value exchange forms when it comes to link building. You can quickly jump on the build linking bandwagon when using infographics and other visual content.

Use interlinks

It’s an alternative version of keeping people in your profile longer and offering them new articles and posts to go through. Insert links to your previous articles and publications that matter the most to the one you are publishing at the moment, but make sure that your internal links are relevant and properly used.

Keep your eyeball on a target market

Finally, analyzing the niche specific market you are working in and revealing the top companies and organizations in it can be one of the revenue generating tactics you can apply. Review such companies, their services and products, subscribe to relevant bloggers and business representatives to “win” backlinks from them.

Free WordPress Apps Every Entrepreneur Should be Using Daily

Are you an entrepreneur who wants to find the best free apps for entrepreneurs and business specialists to simplify your workload? In this article, we have jotted down the best free apps and tools you can use and keep your to do list always completed and done, as well as boost your productivity in the strategic line.

As an entrepreneur, you bear the main responsibility of taking your business in the right direction with as little financial means as possible. While there are thousands of marketing agencies and private consultants ready to take your business to new heights, sometimes it’s more reasonable to try some of the best free apps for entrepreneurs to keep your business affairs organized, your team and staff well communicated, and your money in your pocket.

Particularly, if you are a self starter in the whirlpool of the modern business world, you need to come with your own working territory and handy toolbox at your leisure so that you can clearly know where to focus your endeavor and energy.

And although sometimes it seems that you can never have enough time and energy to meet the long list of business demands and objectives, here are some of the best free apps for entrepreneurs to prove you are wrong if you think so

Google Analytics:

Turn your business insights into revenue and profit by the assistance of Google Analytics. This system is well formatted to provide you with valuable information on your website’s performance, its users, traffic and much more. It means that your business website and platform will be always under your surveillance so that you can make amendments and improvements in your workload.

Any private entrepreneur, seasoned boss or a businessman, who wants to expand his working borders in the online spectrum, should never forget about the importance of using this service.


Keep your business life and work balanced with the help of Taskworld. It is one of the best free apps for entrepreneurs who may need a kind of reliable virtual platform to use at every stage of the growing business. If you have team members running around graphs and projects, this app can be irreplaceable tool for your virtual task management.

Created to facilitate the cooperation and collaboration, this virtual platform also grants you with boundless opportunities to see and measure the progress of your specific projects and tasks, assign tasks to your workers, share files and much more.


The next easy tool to keep track of your small business is called Boomerang. It is one of the best free apps for entrepreneurs ready made to write your productivity and profitability scenario for free. All in all, Boomerang is one of the email magic tools one can have at his disposal and schedule emails and messages and send them whenever needed. This app offers plugin solutions for Gmail, Outlook and Android.

The philosophy behind this software is to encourage its users to be more brave and productive in email marketing, send effective messages to the clients on time and make the mutually beneficial communication with the audience a top priority.

Armor Text:

Armor Text can be the heavy artillery of your arsenal when it comes to protecting your messages from any third party access and keeping your file safe. It is one of the world class and free apps for entrepreneurs and other business spectrum representatives to have a full management and governance over their valuable and sensitive data.

You can use both desktop and mobile devices to send and receive secure messages and even disable the messaging functionality for specific devices and mobiles (for example, if they are accidentally accessed by any incompetent person or are stolen).

Google Drive:

Google Drive can be the safest virtual destination for all your important files and documents, photos and images. Currently, Google Drive offers you 15GB free storage, however, you can purchase a larger one depending on your business needs.

Basically, it celebrates one of the easiest ways to share large files with your team members and partners very quickly. Additionally, you can access your stored files from any corner of the world without additional tools and USBs. You can even access them via your smartphone, since the mobile application is also available.


Obie is a convenient tool among the best free apps for entrepreneurs to bring the artificial intelligence into action and contribute to the knowledge building processes of your team or staff.

It’s also a useful tool for recruitment and trainings to be organized at one place without any hustle and bustle so that you can save tons of time and direct your efforts on other business tasks. Keep your team always on top of its performance, improve the qualitative indications of your team members and keep them focused on productive working with this amazing app.

WordPress App

If you are using WordPress on the basis of your website or a blog, then installing and using the WordPress app is one of the wisest decisions you can ever make. Find the relevant app for your mobile device and keep the track of all the important WordPress blog updates, be notified whenever someone leaves a comment on your blog, etc. This app is especially convenient for the entrepreneurs who don’t have access to PC to be informed about their WordPress blogs and sites while traveling or being on vacation.


This app is an amazing tool to be a real wonder for any business guru or an individual. With a long to do lists and overburdened agendas, it’s sometimes exhausting to get all works done. Here is where Wunderlist comes to the fore to be your virtual assistant and organizer.

Create and manage different projects, share shopping lists with partners, set up reminders for the most important events and to dos while on the go, since this software functions well with all kinds of major devices, including Android, Android Tablet, IPhone, IPad, Windows Phone, etc.

Why You Should Care About Your Websites Page Speed

When it comes to page speed, even a fraction of a second can influence user experience to a great extent According to a study, more than half of all internet users expect a website to load in 2 seconds or less. A website which is taking more than 2 seconds is considered slow.

If your website takes more than 2 seconds to fully load, it can be a serious concern. A slow loading website can cause significant loss – most website owners lose their loyal audience just because their website loading speed is not acceptable. A slow loading website, apart from being annoying, has numerous other negative effects that are worth considering.

In this post, we will take a look at why you should improve your website speed, but before that let’s know what is the ideal speed for a website.

What is an Ideal Page Speed?
You might have noticed, over the years, the focus has progressively shifted to mobile. Now mobile has turned into the mainstream. However, still many people find their desktop-computers useful for their daily online experiences.

Nevertheless, one thing is a fact, whether a user is using desktop or mobile device he expects a website to load fast. Website owners who consistently offer smooth and lightning fast user experience always have greater chance to enhance their customer engagement, increase conversion and sales and improve search engine ranking.

Everyone knows that good page speed is crucial, but the point is what is an ideal page speed. Well, every expert has its own opinion on website load speed.

According to Arvind Jain, a Google engineer, every millisecond matters when it comes to website loading speed. According to him, even a blink of an eye, beyond 400 milliseconds is considered too long for user’s to wait.

People are less likely to access a website that loads 250 milliseconds slower than its competitors. However, people expectations on website speed may vary depending on the type of content. Sometimes, people may wait for a video clip but not for a search result. Most SEO experts agree that website load page speed should not be more 3 seconds. In a broad sense, we can say you should try to keep your page speed below 3 seconds (2 seconds is even better). If it is above 3 you really need to diagnose the issues and fix them as soon as possible.

Tools to Check Your Website Speed

Page Speed Insight
Web page test
Website Pulse

You may use any of the these free and premium tools to keep track on your website page speed. These tools may also give you suggestions on resolving the following issues:

– JavaScript and CSS rendering website loading
– Non-optimized images
– Unnecessary use of themes and plugins
– Externally – Embedded Media

After using any of above tool, If you get a suggestion to fix render-blocking CSS and JavaScript, there is a great post about eliminating render-blocking Javascript and CSS in above-the-fold can be helpful for you.

Let’s have a look at some factors why page speed is so important and why we shouldn’t ignore it.

It is an important Google’s Ranking Factor

As we mentioned at the beginning of the article, back in 2010, Google announced that website speed would be counted as a ranking factor. While some experts don’t consider it the strongest factor yet it can give you that little extra push to put your online presence ahead of your competition on search engine results.

Apart from considering page speed as a ranking factor, slow page speed can also affect how quickly Google can index your website. If Google is indexing fewer pages of your site, it can affect your website ranking.

It can Affect Your Conversion and Sales Rates

As people leave slow-loading sites, conversion and sales will be automatically lower if your website speed is exceptionally slow. According to report, every second delay in website loading can cause 7% fewer conversions and 16% decrease in overall customer satisfaction.

Let’s take a look at some examples how quickly loading page can bring better conversion and sales.

-When Amazon improved their page speed by 1 second, they noticed 2% increase in their conversions.

-Mozilla also improved their page speed by 2.2 seconds and guess what! now they relish 60 million more downloads per year.

-Shopzilla also noticed a huge benefit after decreasing their page loading time by 3 seconds. They started getting 25% percent more page views and between 7 – 12% increase in revenue as well. We guess, this evidence clearly discloses that if you want to get a higher conversion, you must take some steps to speed up your website.

It Helps in Reducing Bounce Rates

Bounce rate is referred to the percentage of users who visit a website and don’t come back. High bounce rate means that more visitors are abandoning your site while a low bounce rate means people are finding your site relevant.

It is clear that higher bounce rate can decrease your chances of leads, conversions, and sales. No matter if your website has the best content and best design in the world, but if it is loading very slow, people would not like to access your site. According to a stat, even a single second decrease in load time can cause 11% percent fewer page views.

Common Factors that Can Slow Down a Web Page

There are myriad of factors that can influence a web page speed. Below are some quick tips which you may find helpful to speed up your site speed

-Optimize your website’s images.-Minify Your JavaScript, CSS, and HTML
-Choose a lightweight theme
-Try to reduce the number of HTTP requests.
-Optimize your site for mobile users
-Use browser caching
-Reduce time to the first byte
-Reduce server response time
-Choose the reliable hosting partner and pick the right hosting plan according to your business needs
-Try enabling compression

If you’re really serious about improving your online presence, page speed optimization must be your top priority. We hope this article gives you better ideas on why page speed is crucial to a user-experience, SEO, and conversion.

What is an XML Sitemap? How to Create a Sitemap in WordPress?

Are you trying to decide whether your website needs an XML sitemap or how you can create a sitemap in WordPress?
As a website owner, you are definitely overwhelmed with a long to do list for your website and do your best to figure out the priority of steps. Well, as far as XML sitemap is concerned, your website is going to be live and doing well even without a sitemap. But if you want to achieve more in terms of search engine optimization, keeping Google, Bing, Yandex and other search engines updated with your web changes and letting them index the site more effectively, you need to create a sitemap in WordPress.

1. What is an XML Sitemap?
To put it simply, an XML sitemap is a collection of your web pages enabling search engines to crawl and understand the structure of your site and its content more quickly. Subsequently, the Internet users can be provided with the right information when searching for any relevant content having to do with your website or blog.

From a more technical standpoint, find out more about WordPress sitemaps.

A sitemap is special file in XML format encrypted in the root directory of the server.

On the whole, it can turn out to be one of the driving factors to your site’s SEO results enhancement and the overall success. A well constructed sitemap is what will make your site more accurate and updated whenever a relationship is established between the site and search engines.

2. Why do You Need to Create a Sitemap in WordPress?
The more Google, Yahoo and other major and small search engines know about your site, the higher search engine rankings are going to be. XML Sitemaps provide an easier and more effective ways for search engines to keep the track of your website and any important information about it, from the structure and pages to its content and the last time it was updated, the frequency of the site changes, and more. And whenever search engines have all this information, they will start indexing and ranking your site more intelligently.

This is especially true for the web resources with dozens or hundreds of web pages. Integrating XML sitemap functionality into your website will yield better and higher results for your site and will lead more traffic into the numerous pages at your dominion.

3. How to Create a Sitemap in WordPress?
There are several ways you can follow to create a sitemap in WordPress. The simplest one is of course via relevant sitemap generating WordPress plugins.

1. XML Sitemap and Google News Feeds:

XML Sitemap and Google News Feeds is one of the simplest XML sitemap plugins you can have connected with your WP site. You don’t need to tweak difficult settings and options, change permissions, etc. since everything is well considered by default.

As soon as this plugin is installed and activated on your website, XML sitemap index will be available with all the needed references to posts and pages so that they will be easy to find and index for search engines.

You can also activate Google News Sitemap to guide search engines to find your XML sitemaps. Whenever you have new publication on your website, Google and Ping will be notified about it.

2. Yoast SEO:

Yoast SEO is a complex solution to your site’s SEO needs and not only. This all inclusive and award winning plugin has already been tested by millions of users and managed to strengthen the link between WP websites and modern search engines.

Use this awesome plugin to create a sitemap in WordPress with the most advanced functionality.

Once the plugin is active on your site, you need to navigate to its SEO, XML Sitemaps and enable XML sitemaps functionality therefrom. Further, you can either configure several settings following the sitemap functionality enabling or ignore them and move on.

That’s it! Now sitemaps are enabled on your site and WordPress SEO will display XML Sitemap button you can press to view your sitemap.

3. Google XML Sitemaps:

Another search engine optimization and XML sitemap creation tool you are welcome to check is known as Google XML Sitemaps. Frequently updated and installed by more than 2 million active users, Google XML Sitemaps is definitely worth trying.

It’s another popular and user optimized plugin to add XML sitemap feature to your site and make it a better place for Google and other major search engines to crawl it.

All your custom generated pages as well as URLs are going to be supported by Google XML Sitemaps. Moreover, any time a new content is added to your site, search engines are going to be notified as well.

4. All in One SEO Pack:
all in one seo

All in One SEO Pack is the next power packed and fully fledged SEO plugin without which many modern WordPress profiles would be incomplete.

It comes with out of the box support for XML sitemaps and submits your sitemaps to Google and Bing for better and higher search engine results and positions.

Along with XML support, you will also find other great tools like Google AMP support, Google Analytics Support, META tags generation, and finally, more controls and possibilities for advanced users of the plugin.

Submit Sitemaps to Search Engines:
If you have successfully created sitemaps for your WP site, you can submit them to search engines for accelerating the process of your site indexing. The most useful you can use for such purposes is Google Webmaster Tools. Sign in here with your Google account if you have or create a new account for signing in. Add your site in Webmaster tools, verify the ownership of your site with one of the offered methods. The simplest one is to copy HTML meta tag and paste it in WP SEO plugin you are using. Once you are done with this part, press the verify button on the site verification screen of Google Webmasters tool. Then continue to add your sitemaps to the Sitemaps page.

Why Use WordPress As A CMS For Your Business Website


In today’s digital arena, WordPress powered business websites are needed to connect the business to an extended number of audience. Remaining professional in this approach matters and what could serve the purpose better than WordPress as your CMS. WordPress wins the race in a number of aspects if compared with other content management systems in the similar category.

The popularity of WordPress needs no mention. Right from the launch of the platform in the year 2003, this content management system has attracted the attention of developers across the globe. Here are the stats to support the fact.

  • WordPress is a dynamic platform, available for free and covers almost 59 % ofCMS market share, which sums up to 26% of all the websites.
  • The best of all the news is that 46 million downloads of have already been done since its release and the number is still growing.
  • 40 different translations of WordPress have been done to provide a familiar dashboard to the users in their own languages.


Let us offer you some more reasons on why WordPress serves as an ultimate CMS for the business websites.

Reason 1 – WordPress is free
We have a special place for the things that come for free right in the core of our heart. Everyone adores freebies and it gets valuable enough if a bunch of benefits is waiting to amaze you. This is the advantage with WordPress. You need not spend a single penny to get the registration. All that is required is to set your own WordPress account by providing the necessary details. The ultimate WordPress features have the potential to take your business to the next level altogether.

Reason 2 – A series of free plugins and templates
Yes, you heard it right. WordPress has a whopping 29,000 (and still growing) of plugins among which some are available for free. You could use these templates and plugins to enhance the looks of your websites and track important information. Running a website is correlated with providing an exceptional user experience and there is no better way than utilizing the free plugins from WordPress to accomplish the task with utmost ease. From WordPress repository, you can download a series of plugins and templates suited to the websites.

Reason 3 – Search Engine Friendly
Developing your WordPress websites is not going to help the business until the platform has visibility over the web. Here comes the role of SEO or search engine optimization. Search engines love WordPress websites, thus providing them increased visibility. The codes behind WordPress sites are easy and clean, thereby making it an effortless task for the search engines to read and index the web content. Additionally, the meta tags, descriptions and titles on the images, and the posts could be optimized with the specific keywords for better ranking.


Reason 4 – A customizable platform
WordPress customization has reached to a whole new level because of the availability of the plugins and templates. The easy to install plugins are just awesome to offer an enhanced browsing experience to the users. This counts for making any frequent visitor to potential business client. Do keep in mind, internet surfers wish to experience something new and fascinating every time. This could only get possible if you have customized the platform to offer an exceptional experience for the users. With WordPress, customization is easy and effortless as well.

Reason 5 – A Secured Platform
The prospering technology has given a way to the unethical hacking practices but all thanks to WordPress, your business websites are secured. If compared with other similar platforms, WordPress is way better and a protected platform. The powerful WordPress coding structure assures security against hacking. No website owner could afford to lose the credentials of the business websites that have been earned with so much difficulty. Thus, try using WordPress as your ultimate business websites. Customization can also be done regarding the security of your WordPress websites.


Reason 6 – An open source platform
Being an open source platform, WordPress has been developed by talented professionals to come up with this great content management system and making it available for free to everyone. Technical geeks who hold expertise in PHP and MySQL coding could also manipulate the platform with ease for better solutions. Additionally, WordPress in evolving and improving with the community support that it has in the form of various technical professionals joining the platform regularly. The best of all benefits is that it can be used by anyone and everyone.

With all the above-explained features, WordPress has a number of others too in the form of support and upgrades, an easy to use platform, and also becoming responsive with the use of certain themes. The platform saves time when it comes to designing business websites because of the availability of the secured features. Hence, it is recommended to use WordPress as your business website if you are looking for a robust platform for developing the site.

Author Bio: Tom Hardy works and holds years of experience in utilizing WordPress websites for business platforms. He keeps sharing the robust features of the platform through engaging write-ups.

Ten best WordPress hosting services of 2018

Ten best WordPress hosting

If you are setting up your first WordPress based website, then you know that you need to have a good hosting provider for your website to ensure that there is no downtime and that your website stays up most of the time. The problem though is that there are way too many hosting companies, which offer the same spiel when it comes to marketing their web hosting services. That’s why you may want to check out each provider and see how they rank when it comes to three important factors as far as WordPress hosting is concerned – speed, uptime and support. These are the three factors that you would want to be concerned about, since you would want your website to stay up all the time and more importantly, make sure that support is available round the clock to provide you with what you need. Just check out some of the top web hosting companies; each has been ranked and reviewed for these three factors and then choose the right one for your business. Just remember that each web hosting company listed here has been vetted already; so feel free to check them out.

  1. SKT Themes Hosting

SKT Themes Hosting was founded in 2011 and since then, they have grown in both size and popularity; the company is a privately held hosting provider. They offer tier plans, which often ranges in prices from $4.99/month to $11.99/month. The company comes with a solid uptime of 99.91% along with an impressive load time as well as support. The only downside is that the verification process for new customers can take a while especially if they are not located in North America. We ran our own battery of tests, and rank this hosting provider at the 4th position.

  1. Kinsta

Kinsta has been on the hosting market for over 5 years, offering premium managed WordPress hosting solutions for a wide variety of users from bloggers and SMBs to high traffic enterprises. They guarantee the blazing fast speed of your site and advanced security features which include regular uptime checks, free hack fix, free CND and SSL. Their support team of experts is available 24/7 support, 365 days a year. Kinsta’s all about development, they roll out new features and additions to their plans frequently and keen on applying cutting edge technology. They have 18 worldwide data center locations and a custom-built site management dashboard.

  1. Bluehost
  • Uptime: >99.99%
  • Load Time: 419ms
  • Support: 10/10
  • Website:

This web hosting company certainly ranks as one of the best when it comes to providing premium web hosting services; currently the company hosts nearly 2 million websites and counting. Blue host is in fact a popular web hosting company, and provides several hosting packages that targets several groups, from startups to large scale businesses effectively. You can check out their plans and opt for the one that suits your current hosting requirements and opt for the same. The company boasts of no downtime and in the last month that we had checked, we found that the hosting company in question had an uptime in excess of 99.99% and that’s something. The only downside that we can spot is that Blue host is yet to have a monthly payment plan but other than that, they happen to be a premium hosting company.

  1. Hostgator
  • Uptime: 99.96%
  • Load Time: 462ms
  • Support: 9/10
  • Website:

Hostgator was founded way back in 2003 and has been operational ever since; it also happens to be the popular choice for most new companies and beginners alike. It certainly boasts of being the most popular hosting company that currently hosts more than 10 million domains. And yes, that’s a lot; they do offer select packages that web owners can choose from but as far as the three main specs are concerned, the hosting company in question ranks at the second spot.  They also tend to be a bit pricey with their base packages starting at $13.99/month

  1. Siteground
  • Uptime: 99.98%
  • Load Time: 722ms
  • Support: 10/10
  • Website:

Site ground has been around since 2004 and since then, it has managed to host over 800,000 domains and counting. As a web hosting company, it certainly ranks among the top hosting companies in terms of performance and currently boasts of an uptime of 99.98%. While the main company is located in Bulgaria, they have servers worldwide and rank quite well in terms of the other two important metrics, load time as well as support. But what makes this hosting company stand out is that they offer free migration services to companies and are also one of the select few to be officially recommended by WordPress.  The startup package is pegged at $3.95/month, which is more than a reasonable rate, all things considered.

  1. A2Hosting
  • Uptime: 99.90%
  • Load Time: 413ms
  • Support: 8/10
  • Website:

A2 hosting is one of the few hosting providers which are brand new and yet feature on this list of top ten hosting providers on account of the fact that they can boast of 20X speed the time of most other hosting providers. As such, they have certainly managed to beat both Siteground and Hostgator. It certainly comes with a good uptime and at the moment we rank its support 8 out of 10. The only downside that we could spot is that their downtime has slipped a few notches in the last few months. Currently they offer several tier plans, Lite at $3.92, Swift at $4.90, and Turbo at $9.31 and all of these are monthly. So yes, they have a monthly plan and you can opt for the one that suits your current requirements better.

  1. iPage
  • Uptime: 99.98%
  • Load Time: 868ms
  • Support: 7/10
  • Website:

Ipage has been in operation since 1998 and is currently owned and operated by Endurance international group (EIG). The company has been around for a while now and also happens to be a premium hosting company with several tiered plans for startups, and for those whose requirement exceeds the norm. We checked out the company and found that it has more than a million domains and comes with an uptime of 99.98%. That’s good since in the past, the company had to take some flak as a result of frequent downtime. It comes with a special intro offer of $1.99/month, which is as low as it can get, thereby making it more attractive.

  1. Greengeeks
  • Uptime: 99.92%
  • Load Time: 567ms
  • Support: 8/10
  • Website:

Green geeks were founded in 2006, and with nine years of being in operation, they have certainly managed to carve a space for themselves. To that end, this is also the only company that boasts of 99.99% uptime, which means that they have zero downtime. Well, we decided to check them out and what we found is that the pages load faster, customer support is available round the clock and more importantly, it comes with 99.92% uptime, and that’s quite decent. They come with several pricing plans and you can pick the ones that you like, currently they offer starter packs at $3.95/month.

  1. site5hosting

Uptime: 99.97%

Load Time: 743ms
Support: 8/10

Founded in 1999, the company has been in operation for a long while now and currently boasts of an uptime of 99.97% along with free migrations. Their uptime, which after we checked out over a period of three months, ranks at 99.97% but in the past, customers had often experienced frequent downtime. They offer several tiered plans, with the basic one that starts at $6.95/month, and comes with one website as well as free migrations. It is slightly on the pricey side but still quite an effective hosting company.

  1. Dreamhost
  • Uptime: 99.90%
  • Load Time: 849ms
  • Support: 8/10
  • Website:

Dreamhost is a premium hosting company that has been around since 1996 and currently boasts of 1.5 million websites, if not more. It does happen to be popular with most startups, despite the fact that it lags behind other hosting companies in terms of uptime. The one downside that we found was that their pages take a little longer to load, with the average load time of 849 ms.They also offer three different packages, but these are more on the basis of monthly, half yearly and yearly packages, with the rates, ranging from $10.95/month, $9.95/month and $7.95/month.

  1. Arvixe

Uptime: 99.60%
Load Time: 5,702ms (!)
Support: 5/10

The company was founded in 2003 and since then, it has been just about par; it does offer better uptime than some of the other hosting companies but what we have found is that this hosting provider is a bit slow as far as load time is concerned. There are hosting companies that provide better load time and are twice as fast. That’s why, we have placed this company at the last – what’s more, their support is subpar as well. On the whole, this hosting company could do with a lot of improvements. The hosting company currently offers basic hosting plans at $7/month, and unless things improve, this hosting company may no longer even feature on the top ten WordPress hosting companies of 2018.

Feel free to check out all the hosting companies listed here; you can also check them out online and even verify their load time as well. And then see which one provides you with what you need, and manages to meet your current requirements perfectly.

WordPress Themes Pack which hold 190 themes and are GPL


all WordPress themes bundle sale club

We have released an exciting and an unbelievable offer for clients to have a great value of over 100 themes for just $99.

Our WordPress Themes Pack is worth the money because we provide worth over $6000+ themes for just $99.

Yearly package is for 1 year of support and if someone needs support for more than a year can continue to subscribe the themes yearly package.

It is thus an optional subscription for WordPress Themes pack.

Some of the salient features of our WordPress Themes Pack

  • Nice creations in terms of design look and feel and are purely unique in their approach of design
  • Material design and flat design approach has been used which are current modern design trends
  • Flat designs would mean they would have backwards compatibility with several old browsers
  • 100% responsive and tested with several hand held devices as well as various desktop platforms with varying resolutions as well as varying OS platforms
  • Have been tested for Retina Ready and HD readiness as well
  • Focusses on increasing the level of functionality and hence includes several 100 shortcodes in built
  • Apart from in built shortcodes uses shortcodes plugins which adds another level of shortcodes for use
  • Several plugins have been tested to increase functionality in terms of contact forms, event calendars, galleries, sliders and others like WooCommerce for online shop etc
  • All themes of the WordPress themes pack are capable of SEO friendliness and compatible with SEO plugins
  • All of them are compatible with latest and popular cache plugins and have been tested with several plugins for the same
  • Have been tested under several different environments like litespeed server, apache server with varnish, apache with NGINX etc. and maria DB and MySQL
  • Have been tested for coding standards of WordPress codex and follows them regularly
  • Security check has been done and has been tested for exploit scanner as well for exploit free scripts use
  • Minimal scripts have been used so that the themes are fast loading and lightweight
  • Themes are integrated with Google fonts which are close to 800 in number and several fonts are available for you to nicely create any type of typographic website
  • Fonts also include cyrillic and latin text so that one can easily add any type of text
  • Translation ready themes with PO file available and tested with qTranslate X for multilingual. Recent ones like Perfect theme happen to work with any type of multilingual plugin
  • One can use any type of page builder to build any type of internal page layouts
  • Content for the homepage loads itself up easily for any of the theme you install
  • Several page templates and blog templates available for all themes
  • Fully documented. Several videos available to start with and also respective themes and templates have their own step by step text documentation available
  • Simple and effective in terms of use and reduces the learning curve by a lot

We have one of the best WordPress Themes Pack and the best part is that they can be easily manipulated and customized as per your needs and requirements.

Each and every theme and template has been carefully created to have a separate identity for your website and your industry.

Although each theme has been created for a specific industry but they have been created such dynamic that they can be used as multipurpose or multi concept WordPress theme.

Our themes are GPL friendly and hence one of the best part about these themes is that you do not have to pay for licenses separately for each of the website you build using these themes making them a one time charge for lifetime.

Thus GPL powered WordPress themes pack are more in demand as you do not have domain limitations and licensing problems.

Also these themes have several salient features which are unique and different from their competitors and hence make them attractive to the market.

Always we treat multiple plugins based WordPress themes as high but here we have presented themes which are stable on their own and have compatibility with several plugins thus reducing the amount of bulk codes that we place into each of these themes and also reducing the time.

Thus these fast loading WordPress themes are effective part of our WordPress themes pack.

WordPress themes package are mostly targeted for companies and developers because they keep on creating new websites for their clients and hence these themes and templates need to be stable and user friendly so that the learning curve is less and they can start quickly creating newer websites in short amount of time.

They can also create unique designs and creations from these WordPress themes pack templates and hence these templates have to be flexible accordingly.

Also clients need to be adding more and more functionality in future like events calendar, a gallery, an online shop or some other contact form for job board.

Hence these templates have to be flexible enough to be able to adjust to and be able to add any functionality via plugin or just by using internal shortcode.

Thus WordPress themes pack should not just prove to be good in terms of look and feel and designs but also have to be great in terms of scalability and flexibility.

Your 10 Step Bible To Make WordPress Site Mobile Friendly


The number of mobile users is fast increasing and there are no indications of a drop in this ratio, at least in the near future.As mobile devices and their capabilities evolve , more and more users adopt the “mobile channel” for browsing. Business owners want to showcase their product and services and mobile has become an essential platform for such business applications.

These days, it is more important than ever to have a mobile friendly website as app based services reach an extended audience. Most people (and prospective customers) merely pass their time on smartphones. Their attention can be shifted towards your company’s app by having a mobile responsive WordPress website, which eventually will reap profits for your business.
Another aspect to pay special attention to is that websites that are time exhaustive in terms of loading over mobile devices, have shown poor search rankings.

Google’s latest mobile friendly search updates are partial towards websites that are responsive in nature. It offers them better rankings as opposed to those that are not responsive. Therefore, it is always a good measure to develop a mobile friendly website.

We give you a 7 step bible on how to optimize your WordPress website for mobile visitors.

Using a mobile plugin
Maybe you are wondering that you don’t have time to convert your current WordPress theme to a responsive one? In such a scenario you must install a mobile plugin that will help you get all the work done, effectively and in a efficient manner. Using these plugins, you can make your website mobile friendly without much hassle. To meet the varied requirements of a mobile website, you can consider below plugins:

WP Touch: This one is the most popular amongst the “mobile specific plugin” lot. You can load a beautiful mobile versions for your mobile visitors, automatically. The mobile theme enabled by this plugin has passed the “Google Mobile” test.

WordPress Mobile Pack: Compared to a mobile website, users spend most of their time in accessing digital content through mobile apps and it’s a fact. Reusing the content of your site (which is ideally for a blog), for a cross platform app comes off as a nice idea. WordPress Mobile Pack plugin makes this task possible.

Apart from those mentioned above, there are loads of cool mobile specific plugins available in the WordPress plugins store and other online resources, which can be used for building a mobile site.

Choosing the right hosting plan
The prime requirement that has to be addressed for optimizing your WordPress website is that of picking the right hosting plan. One must always choose a reliable hosting company and ensure that the website isn’t shared over a common server which leads to slowing down the loading speed. Also, be wary of cheap hosting plans that compromise on quality of hosting services. Moreover you must make sure that the hired company is smoothly handling web traffic towards your site.

Making a responsive site
If you have visited a site that responded immediately and appropriately to the device it was being used on, you must know it was a responsive site. When being viewed on a smartphone, they are presented in a certain way which is completely different from the way they are presented on the desktop version. Another new version is presented when you view it on a tablet or a laptop.
Responsive designs mean that your site will be customized automatically irrespective of the source a viewer is accessing it from. Sounds cool, doesn’t it? When you are using WordPress as your site’s platform, having a responsive website is easy. You just have to find a responsive WordPress theme to suit your website’s style.

Adaptive content
Adaptive content is the requirement of every responsive website in order to scale down smoothly to mobile devices. It can be done by creating alternatives such as short titles. One must remember that infographics are usually meaningless content in mobile, owing to the size of the screen. In such a scenario, it’s better to not deliver that content at all. One must always remember that before putting your content on display, you must make it short and catchy.

Creating mobile specific menus
Even if you are running a responsive WordPress theme, if you are unable to display menus in the right manner (on a mobile device), it will have a negative impact on the overall user experience. You must keep in mind that the menu used in a desktop website does not work on a mobile site.
No matter whether you’re running a responsive WordPress theme, being unable to display the menus accurately on a mobile device can impact the overall user experience while interacting with your site using a mobile phone. You must always keep in mind that the menu used in your desktop website won’t work on a mobile site.
Another important aspect in this regard is that, the content priorities of desktop users differ from those of mobile users. A mobile user will not like to view links on archives, but a desktop user will. Desktop users are more focussed on access to detailed information about your brand. Mobile users, on the other hand are only concerned with relevant data such as contact information and most important product details.
WPtouch plugin is the best way to create mobile specific menus as it provides an option to determine whether a menu can be used on mobile devices.

Theme switcher
In case you are not using a plugin to provide a theme, you must install a theme switcher. Moreover, you must select one that suits well to all the target platforms as the level of control varies from plugin to plugin. “Any mobile theme plugin” allows individual assignment to browse through a varied range of mobile devices and tablets.

Testing phase
Once you are done performing all the aforementioned tasks, you must test the performance of the website as this measure ensures a flawless performance. It is unwise to be solely dependant on the code and responsive design, without conducting tests. You can do so by running it on several mobile devices as it will help you in noticing various metrics on different devices.

Some of the tips and summary of steps discussed to achieve a WordPress mobile friendly website

1. Using Responsive: Responsive and mobile friendly WordPress themes can ensure that you do not need to separately take care of mobile users via an app or a separate plugin configuration. Normally most of the premium WordPress themes nowadays are making use of responsive media queries so that people do not have to invest separate time and efforts in having to cater their mobile users.

2. Using Plugins: Making use of plugins like WP Touch, AMP, WordPress Mobile Pack, Jetpack and other mobile plugins like mobilize and WP Mobile edition are also popular ways to get your website showcased nicely.

All you have to do is go to WordPress dot org plugin repository and search for a nice mobile plugin or activate jetpack mobile mode to have a completely different mobile experience for your users.

Most users who are using an old WordPress theme which does not have any native mobile responsive approach use these plugins to get what they desire for their mobile users.

3. No use of flash: Flash has been long gone since Apple started avoiding it from their first iPhone and thus later on and currently with HTML5 animations flash based websites are a strict no. But still many users have flash based videos on their website. Make sure you upload the video on Youtube or other websites and have the video from these sources so that users both on desktop and mobile can watch it without problems.

4. Font size should be correct: Font size plays an important role when it comes to viewing your content and if the font size is small on mobile than on desktop you will have more bounce rates in mobile phone users on your website. Hence font sizes should be kept optimum or rather bigger in mobile than in desktop.

5. Separate Mobile App: Mobile apps are user friendly and better approached and in case your website has way too much information when it comes to desktop and cannot be managed by a separate mobile theme or a responsive WordPress theme then it makes sense to have a separate mobile app which focusses only on what a mobile user would need and would appear significantly different than what the site offers in desktop. For example Facebook and Twitter has different mobile apps which appear different than what you see in desktop mode.

6. Uncluttered design: Uncluttered design on a mobile phone with clear call to actions like call us or contact us buttons make the users life easier. Hamburger menu and other effective mobile mode items makes it easier for users to navigate around the website and scroll and view content and contact the website team in case needed.

7. Speed: Speed is very important and hence while loading your website in a mobile mode several scripts should be disabled and if not then use of a cache plugin which minifies and combines the scripts is needed so that mobile users also experience a faster website as the desktop users do.

Concluding words

You can make your WordPress site mobile friendly by following the steps discussed above. However if you still find some difficulties in doing so, you must always look out for professional assistance.

Author Signature: Lucie Kruger is an application developer working with Mobiers Ltd, which is the leading mobile application development company. She provides concrete information on latest information on mobile technologies like iOS or Android development processes.

5 Best WordPress Plugins Useful For A/B Testing On WP Blog

If you run a website, it’s highly likely that you are looking for better conversions. The form of conversions may vary : email signups, sales, donations, memberships, leads, downloads and other goals you have in mind from your web presence.

For all that to happen, you first need to know what makes your users tick. Knowledge of why some prospects buy your product and others don’t. Why some people stay on your site more than others.

All these factors that contribute to a website’s success, depend on a range of aspects: design, copy, overall message, call to action, headlines and images used. Combined, these elements influence the result. Nevertheless, as a blogger, it can get very difficult to segregate the effective ones from the ineffective lot. In such a scenario, having precise knowledge of what works is a lot better than random guesses or outside opinion. And knowledge is directly proportional to quantifiable data.

A/B testing eliminates this guesswork and gives you sharp knowledge on what exactly your visitors respond to. It helps you go from hypothesis to an informed decision.

A/B testing: What the hoopla is all about
A/B testing means you are matching two variants of your site against one another. The variant A can be your original site and the variant B can be a version to which you made changes based on assumptions about what you think would work better.
You can test the modifications against the original design by having the visitors view both the versions and figure out which one is better. If the experiment succeeds i.e it delivers positive outcomes, the modifications can be made permanent, otherwise you can proceed testing with some other set of modifications.
The entire point of A/B testing is that it allows you to validate a new design (or modification) to your page before you have committed to it. It propagates a shift from “I think” to “I know” by enabling data backed decisions. One can ensure that every change produces a positive result, by measuring its impact on metrics.
The best part is that anything can be tested : Entire landing pages, descriptions, headlines, calls to action, images, videos, colors, site layout, visitor flow and a lot more. One must constantly keep testing their website and optimize it to the fullest. It has the potential to increase conversions in parallel with delivering valuable insights about the visitors.

WordPress Plugins for A/B testing
By installing relevant plugins available, WordPress website owners can effortlessly conduct A/B tests on their sites and ensure infallible performance and outcomes. These plugins installed in the WordPress dashboard are much more preferred choice in terms of convenience as compared to external tools. To top it all, they allow the blogger to confine their tests to particular elements of the website.

There are plenty of useful plugins in the WordPress storehouse, including a series of those for A/B testing.
Let us go over some of the best plugins available for A/B split testing, in order to make your WordPress blog a success.

A/B theme testing
With a range of A/B testing plugins available, things can become too overwhelming for a developer. To top it all, it can be confusing, with all the aesthetic themes. Making a choice in such a scenario can be hard. The A/B theme testing plugin comes off as a saving grace. It includes Google Analytics using which one can compare multiple themes and figure out which one is ideal for their business.
The best part is, you do not need any know how of coding. All you have to do is download and install the plugin and you are good to go. You can run multiple themes on your website, simultaneously. After doing so, you can randomly rotate them for visitors so that you can test which theme is better in building up conversions. Therefore, by choosing themes, you can boost your profits.

Google Content Experiments
Earlier, this was called “Google Website Optimizer”, however now it has been rolled into Google Analytics. The best part is that most bloggers must already have Google Analytics installed on their site, as a result they can just go ahead and start testing quickly. This, the simple setup and the perk of being free of cost make Google Content Experiments the best way to start your split testing journey. Instead of the A/B, the A/B/n model is used. You can use upto 10 full versions of a single page while testing, each with a separate URL. This stands apart from the usual methods of testing two versions of a single page (A/B) or various sets of elements on a single page.
Using this service, you can define goals and follow up on them. To top it all, you can select different metrics to track such as : Revenue and transactions, bounces, pageviews, sessions duration etc. Also you have the option of defining custom goals.

Simple page tester
This one is an incredible new split testing plugin for WordPress. Using this you can quickly setup A/B split to improve the landing page conversions. It allows you to split test pages and posts without even having to edit the slightest bit of code. It’s USPs are

  • Carry out easy split testing with a step by step interface
  • No need of inserting lines of code into the templates
  • Track the results in Google Analytics
  • Have the winner automatically morph into the master page (and remove the other variation).

Nelio A/B testing
Nelio, is another A/B testing plugin on our list that offers an exceptional service.You can easily configure A/B tests which can be conveniently handled and monitored via the WordPress dashboard. Testing is a child’s play with seamless access to plugin.
You can smoothly conduct a test on various sorts of web elements ranging from large UI ones to minute details of the page.
There Is a heatmap feature integrated that allows a blogger to investigate user engagement on their website. This allows better focus on concentrated areas for delivering an optimized UX. Moreover, there is a daily report on the visitors landing on the website and conversions being generated.
This plugin does not hamper the website’s performance or loading speed in any manner thanks to Neilo’s Back end server being used for collecting information and analysing stats.

One more plugin that does not require any coding skills. It allows WordPress sites to implement Optimizely services that significantly improve the site’s performance via A/B testing. Thanks to the simple and intuitive visual interface, one can proficiently create experiments, allowing them to boost conversions with ease and simplicity.
The only concerning factor is that you have to create an account at it’s official website and enter the project code in the configuration page of the plugin. However, by doing this you can enhance your site/blog by enjoying the benefits of optimizely.

Wrapping it up
If one makes the right efforts, there is always a room for improvement. A/B testing can always make you go back a step and figure out the flaws in your work. As a blogger you must carry out these tests from time to time in order to achieve and maintain good conversion rates.
We hope our list helps you in your endeavors.

Author Signature: Addison Cohen is a mobile app developer working with Appsted Ltd, the leading mobile applications development services provider which delivers most comprehensive mobile application solutions. He loves sharing latest information on mobile technologies like iOS, Android development processes.

How to Add Videos to Your Own WordPress Blog or WordPress Website

There are different ways of adding videos to a page. It can be some Video Gallery plugins, some collective plugins where it is possible to add both Videos and Images (for example Portfolios) and adding videos with the help of Slider plugins. Without any doubt, each of them can find its exact place on a website but it is rather difficult to use all them simultaneously. Any type of video gives some kind of motion to a webpage, while in the case of images a website is a little bit static and not flexible. And as it is more interesting to have a dynamic and modern website, I’ll try to introduce three different ways of adding videos to a blog or website.

  • adding videos with a Video Gallery plugin
  • adding videos with a Slider plugin
  • adding videos with a Portfolio plugin

It is worth to mention that video that should be used in these three tolls are taken from the YouTube and Vimeo, because for the mp4 file type videos it is necessary to use other plugins, which support this file type.

So, the first plugin logically and typically is a Video Gallery plugin, which is easy to find in a WordPress plugins directory, just searching it with an exactly same name. After searching and activating the plugin it is right time to add videos to the Video Gallery plugin. In this post the videos of Fall Winter 2017 and Spring Summer 2017 catwalks of a fashion show are presented. So, when a website creator is going to the page, from where the work will start “Add New Video Gallery” button can be found.


Unfortunately, it is possible to add only one video per time, but as for me it will be better if the option of adding multiple videos per time will be available in the future updates of the plugin.


Actually, as it is obvious from the screenshot adding title, description and URL link is available right after inserting the URL. But I prefer to do it after uploading all videos. So, after uploading vidoes the following video thumbnail picture will appear:


This plugin has a very interesting option, which can help a website owner to have some kind of statistics and even upload it to the PDF file. It is a “view” button under each video. So, when a website visitor will watch a video at the front end, information about the quantity of views will be stored at the backend. It is a really useful option because if in the case of my gallery content and type it is not vital enough to follow this option, in other websites or blogs it can be used for getting precious information. For example, if someone has a journalistic blog he/she can observe the number of views of this or that interview or event.


In the screenshot the number of view is 0 only, because I don’t publish the page yet.
The URL option, which is again empty in my case, refers to some additional information. For example, if I would like to show more videos of Christian Dior’s catwalks or give some personal information about his life and work experince, his brand development etc. then the “view more” button (the same URL link) comes to help me.

After filling the whole information about videos: titles, descriptions and URLs it is an exact time of thinking about it design and appearance. There are 7 different and beautiful views, which can be applied to galleries.

The decisions of which one to choose completely depends on a user’s taste and preferences but besides it is more than important to take into account the whole website’s design, a character of a blog and its content. So, when the Blog Style Gallery view cannot be applied to my type of blog, other views will look pretty good in displaying the videos. I don’t like Content-Popup view so much because of the hover magnifying glass and it is a little bit uncomfortable for my gallery style and type. But actually it is possible to remove with the help of CSS codes.


While the Content Video slider, Lightbox and Justified views are very comfortable and compact. The Content Video slider view shows the video with its title and description, which is vital in my case. While the Slider view just rotates videos with different transition effects. As for me, in the case of video gallery beautiful transition effects of the sliders are not important and relevant enough, while in the case of Images, they can make a page very unique and bright.


In the Content Slider view the only thing that disturbs my attention and maybe visitor’s’ attention is a play button. Actually, there is no option for changing this play icon but it is possible to do with the help of CSS codes again, just replacing the image icon with another image directly from the codes.

The Lightbox and Thumbnails views are displaying videos without descriptions, they just show titles while hovering on the videos.


The Lightbox view is showing videos side by side and after clicking on them the lightbox will open a video and load them. The Thumbnails view is showing images with a background and after hovering on videos they are showing titles again, but in a more interesting and exquisite way.


As it is shown in the screenshot the play icon doesn’t persist in the last view and it makes the gallery more interesting and maybe not predictable because no one expects that they are actually videos but not images.

After creating a gallery it is an exact time to add it to the page, post or even template. In order to do this a website creator needs simply to copy a shortcode and paste it to the proper page or post.


Let’s now pass to the POWr Multi Slider plugin and see how is it possible to add videos with this tool. In this plugin not only videos are available but images, banners, documents and events are supported by this plugin as well.


In this article I’ll introduce three of them: videos, images and banners. Actually, only videos can be used here but in order to have more complete and beautiful slider it is vital to use other options as well. Let’s start from adding a video. In this case as in any other plugin a website creator can add a video to the plugin with the URL only. Unfortunately, there are only two functions of customizing a video slide: hide playback controls and hive video title.


A great advantage of this plugin is its preview option. So, when a user is adding a video, an image or anything else to a slider it appears right on the page where he or she is working. This is a very important fact because it gives an opportunity to make changes and correct mistakes in the preview that is in the draft of a slider. As it is shown in the screenshot the play button is transparent and it doesn’t disturb visitors’ attention, it becomes red only after hovering on a video.
The next step is adding an image. I took an image right from the video.


In the case of images there are two main functions as well: redirection of an image and its caption. So, if someone wants to make an image clickable and redirect a visitor to some page, it is necessary just add a link to the required field.
And the last one is adding a banner. It is working exactly in the same way as an image is, but it has a little bit more functions comparing with images.


Here not only a title can be added, but a subtitle as well. It has a very interesting option: a specific button can be added to the banner. Among them are link to a page and take a payment button. As in my case the titles and subtitles are written on the image and unfortunately I cannot sell Chanel’s dresses then these two options are not applicable in my case.

Overall, after adding the content to the slider it is an appropriate time to work on its design. After testing some options, transition effects, arrows and other options the slider is completely ready. In order to save the slider, this plugin requires log in information to one of the user’s social account. Frankly speaking, for me this is a little bit strange and not convenient. However, this is a plugin requirement and without it, the slider will not be published.


And the last tool for adding a video to a post or website is Responsive Filterable Portfolio plugin. In order to add a video to the plugin first of all it is necessary to go to the Manage Media at the left of the WordPress dashboard. After pressing the Add New button the plugin offers three different media types, which can be added: images, videos and links.


The Video thumbnail image can be uploaded from the PC or taken from the YouTube. After clicking on “Click Here to get Video Information and Thumbnail Form”
the YouTube’s thumbnail of the video will appear. On the one hand in this plugin a huge variety of customizable options doesn’t persist but on the other hand it is easy to use from the aspect of video gallery creation. After all, the following page appears. Here the information about the post and shortcodes are added.


In order to add a video to the page the user just needs to take a shortcode and paste it to the post or page. The video is opening with a simple and compact lightbox.


Overall, in this article I have presented three different ways of adding videos to a website or post. Without any doubt, there are other ways of adding videos as well but these three ones seems the be the basic and the simplest ways. I am sure that scrupulous and creative users will find more ways of creating video galleries and adding them to posts, they will enrich their knowledge and experience and come to the excellent conclusion which will amuse thousand of visitors. They will not only learn but also teach their visitors with their great experience and results.

My name is Anna. I adore creating and sewing dresses. For creating a commercial website (shop) and selling my dresses I use WordPress with its wonderful plugins. I am not a website developer or expert in creating websites, but all those plugins which I use are very simple and they help me in reaching my aims and even dreams. So, if you have any suggestion or advice feel free to contact me on the LinkedIn.

Static versus Dynamic Site- Which One to Pick?

Static Dynamic Website

Ever since the inception of the Internet, basically anyone has been able to create a website. From little Jimmy down the street to entire governments, anyone had the capabilities to establish their own WebPages on the Internet. However, not all websites are created equally. Some are just meant to be there to provide information or possibly entertainment, whereas others are much more complex and important, as hundreds of thousands of dollars are transmitted through several sites, like Wells Fargo, daily.

While there are basically unlimited possibilities with a website, there are two basic types of websites: static and dynamic. These definitions are quite self-explanatory actually, as static websites are essentially those that are the same for every viewer on the website, whereas dynamic websites are those that may change based on the user viewing the website. For example, let’s say there is a website called (which doesn’t actually exist by the way). Going to this site only displays a red rectangle for every single person viewing it. Whether the user is in the US or North Korea, the president with administrative privileges or some nobody who randomly visits the site, the site is exactly the same and displays the same information. This would be a static site. But, let’s say there is another hypothetical site called This site is programmed in such a way that the circle changes color based on what time zone you are in. So someone living in the UK may see the circle as green, whereas someone on the west coast of the US may see a purple circle, even though both are on the site at the same time. This site would be considered dynamic, because it changes based on what kind of user is viewing the site.

Potentially the largest difference between static and dynamic websites is the use of server-side processing. Dynamic sites typically use this kind of processing, making their websites more complicated but capable of doing more things. Essentially, there are more steps in between a user requesting for information from a site and the site actually delivering the information to the user to see. Instead of there just being a simple HTTP request that gets processed and then received by a user, there may also be requests made to other external servers and databases. For the, the website must somehow be able to determine what timezone the user is in, and it probably does so by finding out your IP address. It is also likely that any site that makes you sign up for an account is also dynamic, as they may display a personal webpage based on what user is logged in on a certain computer.

An important problem with dynamic websites is that while there is more that you can accomplish with them, there is a lot less design and formatting options. You see, for a dynamic site, data displayed on the site is likely to change based on what kind of user is present on the site. It is imperative that no matter how different the data is from one user to another, the site should still be aesthetically pleasing and should never break. Essentially, the dynamic site has a template that remains static for every user, but there is different data for each user, and all different possibilities of data must be able to properly fit within this static template. This limits the web developers design and formatting options, as only some design templates may be able to properly represent all possible combinations of data.

If you are looking to create your own website, it is likely that you would look to create a static one, as they are simpler to create, there is more design flexibility, and they are usually cheaper than dynamic sites. However, dynamic sites are great if a website is going to be updated a lot or if it is necessary to have a database associated with the website.

Historically, there were specific programming languages for static versus Dynamic site. For instance, many Content Management Sites like WordPress or Joomla are dynamic and written in PHP. Conversely, many static sites only used HTML, CSS, and JavaScript. Recently, we are experiencing the converge of static coding language into dynamic one via JavaScript that is capable of designing very advance dynamic sites thanks to its popularity and its full fledged frameworks like Angular or React. Also, using the power of JavaScript some of tasks that were traditionally handled via server side languages such as PHP are now managed by JavaScript and HTML5. For instance, dynamic sites use PHP sessions to transfer user data from one page to another. The best example is shopping card in an e-commerce site where data are stored in PHP objects on server and carried from one web page to another. For a high traffic site, it was creating lots of load on servers which had led to server crash. However, with advent of HTML5 data storage, now static sites can use a user’s computer or laptop to store data and carry it from one page to another. Likewise, developers are using JavaScript Object Notation or JSON objects to handle tasks that traditionally were meant to be done by PHP. Not only have such transitions enhanced user experiences (for example page contents are updated silently without a need for user to refresh the page), but also they have shortened the gap between static and dynamic sites.

It is worthwhile mentioning that they are many entrepreneurs and businessmen that use WordPress or Joomla as a static site due to lack of coding knowledge, dynamic contents, or budget. Indeed, a lawyer can just create 2-3 page static site using Bootstrap instead of installing heavy Drupal or WordPress site. Simple, custom-made static sites are often faster to load and more flexible for change. However, CMS sites versus custom static ones are much cheaper and easier to maintain.

There are lots of online resources for learning static or dynamic site coding. For instance, Coding Bootcamps institute offers MEAN Stack classes for students interested in becoming a Full Stack developer. This course covers No-SQL database design using MongoDB along with coverage of most popular JavaScript frameworks like Express.JS, Angualr.JS, and Node.JS. Full Stack students will acquire all skills and knowledge necessary to handle both static and dynamic sites.

About Author
Matt Zand is a programmer, businessman, IT Consultant, and writer. He is the founder and owner of WEG2G Group. He is also the founder of DC Web Makers. His hobbies are hiking, biking, outdoor activities, traveling and mountain climbing.

How to Display Recent Posts from Category in WordPress

WordPress is the best platform for blogging and content management. Most of the popular blogs in the world have WordPress in their background. There are awesome free and premium themes available for different types of blogs, and hence, as a newbie, you should always choose WordPress to create your blog. One of the most important functions of a blog is to show its visitors all the latest and recent posts. Nobody would like to come to your blog if you keep on showing the old posts category wise.

Display Recent Posts From A Specific Category In WordPress – The Problem Arises

There are two ways by which you can show you latest posts – one is by showing them in the slider or through the first section of the homepage with a label Recent Posts. The second is by having a sidebar widget where a handful of latest posts can be displayed. But the problem that some bloggers face is that when you have a blog containing multiple categories of posts, if you show a handful of recent posts then some of the latest posts of specific categories may never get the chance to show up on the list. For example, let us consider that your sidebar widget shows five recent posts and you have ten categories and you are publishing one post for each category every day. So, naturally, five posts won’t be displayed, and your visitors are probably not going to know about them at all.

Therefore, it is important to display recent posts from a specific category in WordPress. You can highlight only one category and your visitors will understand that and check out other categories manually. You can also have multiple widgets showing latest posts of each category. There are two ways by which you can display recent posts from a specific category in WordPress.

Display Recent Posts From A Specific Category In WordPress – Using Third-Party Plugin

Step 1.
The first step is to install the plugin named Category Posts Widget. To install it, go to your admin dashboard, and place your mouse pointer on Plugins on the left menu. You will see a drop down menu from where you have to select Add New. In the next screen, search the plugin Category Posts Widget by its name and once it appears, click on Install button and then to the Activate button.

Step 2.
Once the installation and activation are done, you have to come back to the admin dashboard. From there, go to Appearance option and from the drop down menu, select Widgets. In the Widget screen, under Available Widgets, find Category Post Widget. Click on it, and it will expand with a few setting options.

Give a Title, select the Category to display recent posts from a specific category and enter the number of posts you want to show. You can also set the sorting parameter which is generally Date and whether to show post excerpt and set excerpt length. You can also choose to show post thumbnail and define thumbnail dimension. Once all the settings are done, click on Save button.

Step 3.
Now, you have to drag the widget to the section where you want to place it. You will find the sections like Front page Content section, Right Sidebar, Left Sidebar, Header section, Top Ad Section, Footer section and likewise depending on your theme. Click on the one where you want to display and drag the Category Post Widget from the left and release in its body. Go to your homepage and check the change.

It is important to note that this method is the best and easiest method to display recent posts from a specific category in WordPress. It is recommended for the beginners but advanced users can follow the following method, and you do not have to add a third-party plugin at all. Furthermore, you will have a few extra customization features.

Display Recent Posts From A Specific Category In WordPress – Using Coding

This is an advanced method where there is no need to install a third-party plugin, and you would require a code snippet only to display your desired category’s recent posts. Again, there are two different ways to do it – one by creating a site-specific WordPress plugin and the second is by pasting the code snippet in functions.php file.

By Creating Site Specific Plugin –
Step 1.
You have to access your website’s folder structure through FTP. Go to wp-content folder and then to Plugins. Under Plugins, create a new folder and give a meaningful name say Plugin 1. Under Plugin 1, create a file and name it anything you want but make sure it has .php as its extension. Now, open the file and type the following code snippet. After that replace ‘announcements’ with the category name whose recent posts you want to show.

For those who are curious what this code does, it simply asks WordPress to fetch ten recent posts of the category you mentioned and display it with its thumbnails in bulleted points.

Step 2.
Go to admin dashboard and then to Plugins from the left menu. Click on Installed plugins. Find the plugin that has the name same as the filename you created and activate it. Then go to Appearance from the admin dashboard and click on Widgets. There you will see the installed and activated plugin that you created and place(by dragging) that to the widgets where you want to show them like front page, sidebar or in available widget space.

By Pasting in Functions.php
Step 1.
Go to Appearance and then to Editor. Find the file functions.php and edit it. Add the following code snippet in it, replace ‘announcements’ with your category name and save it.

Step 2.
Go to Appearance and then to Widgets. Click on the widget area where you want to display the recent posts from a specific category. Create a text widget inside it and write [categoryposts]. If you check the code snippet, you would understand that [categoryposts] is a shortcode to call the function.

Similarly, if you want to paste the widget anywhere in a post, just write the shortcode and publish the post to see the recent posts.

Why You Should Use Headings in Every Blog Post

Wondering why you should use headings in every blog post?

To create and publish high quality content is one thing, and to serve it in the right way both for SEO purposes and a great user experience is quite another thing.

A well chosen title together with proper headings is all that makes difference! While the title is the face of your post content to garner attention and persuade people to start reading, headings are there to keep them interested throughout the whole process of reading and incite them to go till the end.

What are headings?

Actually, headings are important structural and technical components defining any site or blog post. They are small pieces or lines of information letting the reader know that the next paragraph of the blog is about. All in all, they act as titles for each part of the blog for a more compact look and feel.

Figuratively, headings are the pillars of your blog posts. Whenever a potential reader browses your post, the first thing he or she pays attention to is the important and outlined parts of it to understand what the whole text is about. Hence, headings are a true indicators of your posts being seductive to your audience.

Why you should use headings in every blog post?

On the whole, using headings when creating any new blog post will enable you to create engaging, easy to read and well arranged content that will be much appreciated by your blog readers and search engines equally.

They help you divide up your post content into small and easy to digest parts

Showcasing your content with smaller portions is an important technic to avoid from distraction. It’s a well known fact that human beings are lazy enough not to read a long post up to the end, no matter how interesting or informative it is. Hence, if you use headings in every blog post, you are likely to save your readers from scrolling through boring and long chunks of texts.

The truth is that people cast a first and appraising glance at your post’s overall design and structure and see whether it’s worth following it. This is where accurately used headings can help your blog posts look useful and worth reading.

The blogger or the author of a specific post also benefits from headings

Of course, nobody wants to lose the semantic clue passing throughout the whole article or post. When you break up your blog post into separate parts and use headings in each blog post, it keeps your concise and well organized not to distract from the main topic and write something that falls within the scope of each heading and subheading.

Integration of headings can make your posts look good and be attention grabbing

Using headings in your blog posts and publications is not just meant for simplifying the reading process of its readers. They are also used as design touches to stylize your posts with unique colors and styles, so that they can be really attractive for your web viewers or blog readers.

They are essential for building balance and visual consistency.

Additionally, they will also help you in building balance and visual consistency into your blog and its content. On the one hand, the webmaster will not spend too much time on defining the heading details and styles each time and for each post. On the other hand, the blog readers will scan all your pages quickly since they subconsciously know the structure and visual appearance of your posts.

Headings are useful for SEO

Finally, the SEO factor of headings should be noted. It is one of the main purposes of categorizing your content with headings.

To put it short, search engines, and Google, in particular, love and appreciate headings. Search engines use headings to identify the most relevant parts of your posts, as well as indexing the general structure and content of your site or blog page.

If we go deeper into the technical details and the heading tabs Google gives preference to, we should note that there are 6 different HTML headings available whenever you want to use headings in each blog post.

Which are types of headings one can use?

This is heading 1

This is heading 2

This is heading 3

This is heading 4

This is heading 5
This is heading 6

These are supported by all major search engines, including Google, Mozilla, Internet Explorer, Opera, etc.

As the statistics and rankings show, Google gives the greatest value to h1 heading element. And, although some specialists state that there is only a slight boost to your blog’s SEO via proper heading elements, the usage of h1 or h2 heading tags are preferable in any way.

On the contrary, some experts emphasize the importance of moving away from the constant usages of h1, since WordPress or other HTML5 based websites already embed h1 in meta data of the page to give Google and other search engines a note about the nature of a post.

Instructions for headings

With all the advantages headings have for every modern website or blog, you should follow a certain guideline to make them effective and really beneficial:

Make sure the overall scheme of your post makes sense with headings included in it.

Including 5 or 6 lines in each paragraph dotted with a heading seems to be an optimal division of any blog post. However, the frequency of their usage depends on the overall design of your site, its policy, the structure of the target post, its nature and other factors.

Try not to repeat certain words and expressions at the beginning of each heading.

In order to reduce the difficulty of scanning the whole blog post and getting more valuable information from it, you need to avoid repeating the same words when writing your headings. Keep them unique and easy to distinguish.

Don’t forget to use keywords in headings.

Using keywords in headings not only has to do with advanced SEO rankings, but also with a clearer meaning of the paragraph following the heading.

5 ways you can write faster content for your WordPress blog

Write faster content is what we want always for our WordPress blog and this article tries to explore them.

Blogs are nowadays much more than just means to become popular or to share information, they have become a necessity.

Day by day more people use the Internet to get their products and services, anywhere and anytime. The Internet has become their most favourite place to find their favourite shops, blogs, and source of trusted information.

This is why the high quality content of the blog is really what matters. The first and the most important thing for any blog is its content.

Every blogger tries to find efficient and productive ways to attract customers, provide returning visits, millions of views and clicks. Here are some more news: only supremely useful and insightful content is not just enough. You also need some good design, that will allow and easy and smooth use. Your visitors should find and be concentrated on what they need, not how to find what they need.

It is not an easy task to get the right content which corresponds to your blog perfectly. Putting improper content can lead the visitors to some other blogs and websites.

Content must be simple, easy and clear. Content must make a good impact on the company and its products and services. Otherwise it can’t draw the attention of visitors through its line. Once good content is posted on your blog it will work for you for years and give you profits. Good content is like a long term investment which generates profit in forms of visitors, clicks, views and even money.

What is different in creating an interesting and engaging content is that you always need time, ideas, and means to ring it to a post.

There are also a handful of phases in creating any kind of written content, including blog posts, so you can write faster content for your blog:

1.Idea generation

But there are some tricks and ways you can write faster content for your blog and we are here to help you explore them:

1.Always keep any good idea whenever and wherever you see it

A good idea is half of the work. No matter how creative or experienced a blogger is, there comes a time when they don’t have a really engaging idea, or just don’t feel like having motivation or just don’t have time to develop an idea.

Nothing wastes a blogger’s time and energy more than starting to write and not knowing what to write about and how to develop plot.

You can always avoid the problem by creating and using sources for varied ideas and inspiration.

That’s why all content writers are strongly advised to have idea lists and update them every day on regular basis, but use them only in special cases as there is no such thing as extra ideas for a content writer.

2.Use WordPress plugins for planning

An editorial calendar is a great tool for planned and strategic blogging. It helps you to plan ahead, and if implemented properly should go a surprisingly long way in terms of engaging your audience and growing your subscriber base.

Keep a running list of possible content topics — and keep track of other blogger with the free

WordPress Editorial Calendar

Wordpress Editorial calendar


Planning ahead with an editorial calendar also helps you consider the whole month’s blogging needs instead of just thinking about your next post. A planned work, a scheduled. This shift in mindset helps ensure any special events, holidays, or other “time pegs” are on your radar and don’t get missed.

If you are working with a team Edit Flow, another WordPress plugin, is just the thing for you.

Edit Flow:

Edit Flow


Edit Flow empowers you to collaborate with your editorial team inside WordPress. We’ve made it modular so you can customize it to your needs:

  • Calendar – A convenient month-by-month look at your content.
  • Custom Statuses – Define the key stages to your workflow.
  • Editorial Comments – Threaded commenting in the admin for private discussion between writers and editors.
  • Editorial Metadata – Keep track of the important details.
  • Notifications – Receive timely updates on the content you’re following.
  • Story Budget – View your upcoming content budget.
  • User Groups – Keep your users organized by department or function.

You should also keep other articles, newsletters and possible headlines, sources, in an email folder together. Having a good idea with an organized material won’t take long to turn into a high quality blog post and you can write faster content for your blog each time.




CoSchedule plugin is quite unique. According to its WordPress Plugin Directory listing, it is the first and on the all in one editorial calendar for content marketing and social scheduling. This means that not only can you quickly and easily schedule your posts, but also your social media updates, all from the same drag-and-drop calendar.

It keeps you and your team insanely organized and is the first (and only) editorial calendar to integrate with WordPress. Collaborate, schedule, and automate all of your content marketing and social media with CoSchedule.
Take control of your content strategy and consolidate your tools into one content marketing editorial calendar with CoSchedule.

3.Keep it simple

Quite often blog posts are not read or popular because they ate too long or too detailed.

Good blog posts are concise and stick to a single topic.

Just give general overview of the topic and wait for your readers responses. If they are interested they’ll let you know, if no, you are losing your reader’s time and your reputation.

4.Try different Templates and choose yours

There are hundreds of successful blog post formulas and templates. But before choosing one best for your blog do some testing, use 4-5 that you consider good and make a choice based on how the post performs.

There are just a handful of basic blog post types:

1.List post

Understand the needs of your readers and be flexible in order to be able to write faster content for your blog.

5. Avoid anything that distracts you

To write quickly, you have to get into the zone. Close your office/room door, shut down extra browser screens, turn off your phone, close your email and tell your family members or colleagues that you are busy for the next 30mins with a deadline.

What Is The Future of WordPress? Features Updates & Predictions

What to expect from WordPress in the upcoming years and generally what is the future of WordPress? Which updates and improvements are envisaged to be made, which options and features are going to be removed and added, changed or modified? In this article, we’ll share our thoughts on and predictions of the future of WordPress and the possible directions WordPress society will use to move forward in the near future.

When it comes to choosing a content management system, nothing beats WordPress. And it’s not surprising that more around 76 million websites, among them many famous sites and business profiles, personal and celebrity blogs are based on this wonderful platform. From cost effectiveness to less learning curve in terms of the usage and customization processes, from multilingual support to GPL licensed nature, the range of the pluses of WordPress seems to have no end.

Naturally, while being number 1 solution for millions of website owners and admins, WordPress CMS has never been a static environment. Constant updates and the processing, introduction and usage of novelties have always been a part of its operation. And this is pretty natural. Everything is done to make this excellent platform even more refined and improved. And if you want your WP website to be present and future scalable simultaneously, as well as pass the exam of the time in order to be highly competitive and challenging all the time, you need to somehow envision the future of WordPress.

Before delving into the suggestions and predictions in WordPress environment, let’s look back on the history of WordPress development and understand how it became number one content management platform for millions of users around the globe.

Past and Present of WordPress:
Whenever you want to start a website, you will definitely hear about WordPress, irrespective of the fact whether you are going to use it on the basis of your website or not. The thing is that there is a real enchantment to the way WordPress greets its users and supports them throughout their whole journey to success.

In a nutshell, WordPress is an extremely convenient platform for web content publication and blogging targeted to stability, durability and aesthetics, simplicity in usage and user friendliness. Moreover, you are free to use and modify it the way you need without facing any license or permission issues.

If we speak the language of numbers and facts, we’ll need to fix some individuals and dates making the history of WordPress so meaningful.

The initial release of WordPress was back in 2003 thanks to the joint efforts of Matt Mullenweg and Mike Little, followed by the introduction of a bulk of themes and plugins in the following 2 years. Ryan Boren was the person who presented the plugin system in 2004 and Matt Mullenweg was who created the first WordPress theme ever.

Since the dawn of WordPress, the dedicated specialists of it have never taken their eyes off the primary goals and objectives of their beloved community. Hence, WordPress continued to develop and managed to conquer new heights and prospects. And now, there is hardly anything important this ecosystem lacks to make your website unbeatable and highly configurable, user centric and visually captivating.

Finally, more than 25% of the entire digital network is powered by WordPress. Impressive, isn’t it?

What is the Future of WordPress?
1. Gutenberg is on the way:
When it seems that nothing can be better and there is nowhere else for the WordPress to go, the WP experts show you are wrong. One of such examples is Gutenberg, one of the expected future features of WordPress. What WordPress is going to provide its users with Gutenberg has to do with much improved user and publishing experience.

All in all, it’s a new revolutionary editor to let you edit your web content and posts in WordPress with new features and possibilities. The idea behind this editor is to eliminate the differences between what the web admin creates on the backend and what is rendered to the web audience on the frontend. Less time, more content and image management controls, no coding… As you see, the advantages of Gutenberg are going to be many.

2. A better User Interface
What we can expect from WordPress in the upcoming years is a better User Interface or UI.

What really characterizes UI as user friendly is its design that anticipates what website users will need to do and incorporates parts and elements which are easy to access, understand and utilize to facilitate these actions.

When talking about the future of WordPress, many specialists and even the co founder of WordPress Mike Little stress the undeniable fact that WP is rapidly growing in rate and popularity. It means that more and more non techy people start using WordPress UI. Therefore, everything should be done to make WP User Interface much better and user optimized.

3. WordPress is Going to Get Even Bigger:
Another truth is that WP moves towards its bright future not only as a publishing platform but also as an application framework due to the new doors REST API has opened for WP developers. As for now, many digital agencies and experts are enthusiastic to find classy and smart ways of REST API use and development.

This working direction together with the awaited advent of Gutenberg promises a bright future of WordPress. It means more suitable and comfortable working platform both for developers and publishers, more opportunities and reliable societies for both sides.

4. Better Multilingual Support:
Another valuable advantage of WordPress is its translation readiness. While there are many themes which are translation ready and plugins already translated into different languages, it is expected to see more results in this relation in the foreseeable future.

The bigger the number of WordPress users from different corners of the globe is, the more localized WordPress themes and other products are going to be by means of translations.

How Much Does It Really Cost to Build a WordPress Website?

When it comes to building a website, one of the major factors many people consider is its cost. Today we’ll try to understand how much it really costs to build a WordPress website.

One of the primary reasons WordPress content management is so popular is the simplicity of its usage as well as affordability in pricing. Whenever you are planning to build and customize a website with WordPress, you have loads of options to manage everything with costs accommodating to your budget.

1. How Much Does It Really Cost to Build a WordPress Website?
From a cost effective website with basic functionality to the most advanced and powerful, fully fledged and amazingly versatile virtual profiles costing thousands of dollars, everything is achievable with WordPress. However, no one wants to share all his financial means if it is possible to achieve more will less expenditure. Therefore, in this article we’ll also offer the most pocket friendly ways you can choose to organize the creation and management of your WordPress site with as less financial losses as possible

WordPress .org is known to be a completely free platform you can start with. This is true, but if you want to have a fully functional and fully featured digital object, you are going to pay. The amount will depend on your choice of domain and hosting, theme and plugins, etc.

Let’s review each of these categories separately.

2. WordPress Hosting:
If you want to have a self hosted WordPress website, having a hosting is a must. Every single website or blog needs hosting as its virtual home where all the files and data will be stored.

Hence, how much it really costs to build a WordPress website needs to be calculated taking into amount the hosting price first and foremost.

Well, hosting price range is really wide and heavily depends on the market you want to buy the hosting from. If you want to create a WordPress website from scratch or have a very basic website with limited functionality and capacities or less traffic and daily visitors, you can consider low pricing hosting offers.

The less the push on the server, the lower the cost of hosting will be for WP web owners. Actually, you can manage to find hosting for some $ 5-6/month or $30-35 a year. Cost to Build a WordPress Website

SKT Hosting offers useful hosting plans for a WP website of absolutely any nature or power, specific requirements or capacities. The lowest plan costs only $6/month including one website/domain, cPanel, daily backups and even professional support. You can jump to more advanced plans if your requirements are higher.
Bluehost, HostGator, WP Engine, SiteBuilder and GoDaddy are also among the most popular and reliable hosting providers you can rely on.

3. Domain Name:
You can buy a domain name from any suitable domain registrar. The average cost is around $10-$30 per year. You can even get domain name completely for free with certain hosting plans you choose.

We do not recommend using a free domain like provided by the hosting of If you want your website and the business it represents to be taken seriously and communicate a true value to the audience, be sure to have your own domain name.

Thus, depending on the domain you choose and some other options catering to it (such as privacy of your information in WhoisGuard, etc), the cost to build a WordPress website will also vary.

4. Pricing Plan for WordPress Themes:
Just as your website would be incomplete without a theme, your web creation budget estimation cannot be done without considering the price of the theme.

From absolutely free options to paid themes costing several hundred dollars, WordPress themes cover a wide scale of pricing plans. If the price is what blocks you from choosing a paid web creation tool or you need a small website for personal purposes to start blogging and sharing your life with your friends, you can choose to have free WP theme, so that nothing will be added to the price of hosting and domain whenever you are about to understand to cost to build a WordPress website. In all other cases, you can view the candidacy of premium themes.

However, the majority of the themes you can find in WordPress library are available for around $ 50. As compared to free options, these themes are more customizable and extensible with add ons and plugins giving you an ultimate freedom to create a custom and niche specific website the way you need. Thus, this average price range will enable you to be more precise in your budget calculations and allocate a certain amount to the future theme that is going to host your website.

We at SKT Themes are proud to share both free and paid themes with you ( We have put all our efforts and united seasoned specialists to create affordable yet premium quality themes for every single industry or business.

5. Pricing Plan for WordPress Plugins:
Finally, you may want to have different plugins added to your site right from the start or during its further customization. At this stage, your expenses also depend on the specific needs and requirements of both you and your audience, as well as the areas of your site you need to work on, secure, make more protected, hassle free, the need to integrate new tools and e commerce environments, etc.

Many plugins are offered with both free and premium versions. And if you are here for a numerical answer, let us say: it is from $0 to around $100 per month.

Summing up
When trying to estimate the real cost to build a WordPress website, first you need to identify what kind of website you are going to have, what is the expected audience or how much traffic are you planning to reach, whether you need to integrate ecommerce, to be ranked higher in search engine rankings, and many other nuances. All of such factors are important when calculating the final cost of your WP website creation.

Anyway, you can spend as little as $100 and have an ordinary, nice looking blog or website with WordPress. If you want to use the whole potential of WordPress to create and promote something exceptionally smart and user optimized, that will also be secure and well protected, it’s realistic to spend up to several thousands of dollars. The choice is yours!

How to Migrate Your WordPress Site to Any Host

In this article, we will talk about how to easily migrate your WordPress site to any other host you need. Due to different reasons, you might need to transfer your site from one hosting provider to another. You might migration in case of the creation of a new site, redesign of the site or the unsatisfactory characteristics of the previous hosting. In one way or another, you will have several options to use, from organizing the migration all by yourself and save your financial means with using third party plugins to make the whole process easier for you or hiring a specialist to do it.

If you are keen on doing it on your own account, this article is for you. At first glance, it may seem that it’s a complex task and only “pumped pros” can do that, but the reality is that keeping your site undamaged and secure during migration is much easier than you think.

On the whole, migration of a website from a local server or from another hosting is not a major problem. All you need to do to migrate your WordPress site to a new host is to follow several simple steps showcased below. As your WordPress powered site is a collection of static HTML pages and CSS styles, the whole complexity of site migration is in two actions: you need to copy all the files from the old hosting and “pour” these files into the new hosting.

How to Migrate Your WordPress Site to a New Host

1. Choose a Reliable New Host for your WordPress site:
If you are tired of constant problems and downtimes with your hosting provider, it’s high time to think about entrusting your site to a new WordPress host. If your site is not well protected, down for a long time, constantly broken or inaccessible for your audience, loss of revenue, negative influence on your site’s search engine results, security and malware attacks are inevitable.

We at SKT Themes provide hosting services to help you do a right hosting choice. Follow the link to familiarize yourself with the available plans and get technical support if needed to be sure you will get what you pay for.

2. Use Duplicator for Quick Migration:


Duplicator is a fantastic free solution to all kinds of site migration, copying, transferring and backup purposes. Whether you are changing domains or hostings, Duplicator will organize to keep your site safe and sound during the whole process.

Install and activate the plugin, then navigate to your admin panel, Duplicator, Packages and click on Create New button at the top of the page.

Follow few steps to create the package, make sure everything is assessed as “Good” and click “Build” button. As soon as the process is done, you will be offered to download two files: Installer and Archive. Download both with one click download. The Archive is the copy of your WordPress website, and Installer is the file to automate the site installation process.

3. Import and Migrate Your WordPress Site to a New Host:
Now you need to use your FTP in order to connect to your new host for uploading the downloaded files to it.
Add your server’s IP address or server host name to connect to your FTP, as entering your domain name will still indicate your old host. You will find the required IP address and server host name from your new host’s cPanel.
Find username/public_html/ folder in the root directory of your site and upload 2 files you have downloaded with Duplicator: and installer.php.

Since many hosting companies automatically install WordPress in the root directory, you will need to check the root directory to be empty. If there is any installation, delete it and go ahead with your own WP migration.

4. Change the Hosts Files to Guarantee 100 % Uptime.
Once the files are uploaded, follow the link below to access to installer.php file: (replace with your domain name)
As your domain still indicates your old website, you are going to find 404 error. You can change the domain nameservers and indicate the new host. But this will result in your web visitors finding a broken site while the migration process is going on.

Therefore, it’s much preferable to make it possible to access your new website temporarily from only your computer and make all the needed actions. This will prevent any downtime which your website would otherwise experience.
Find the IP address of your new host from cPanel and copy it. Then head over Programs, All Programs, Accessories, right click on Notepad and choose Run as Administrator. Choose Yes from the opened UAC prompt to access your Notepad as an administrator.

On the Notepad screen, follow the path File, Open and afterwards go to C:\Windows\System32\drivers\etc., choose hosts file and open it.

If you are a Mac user, then use Terminal app and add sudo nano /private/etc/hosts command to it.

Both Windows and Mac users need to add the IP address copied form the new hosts’ cPanel as well as their domain name to the bottom of the hosts file. Save the changes and you are free to access the files on the new host from your computer.

Note. Undo all the changes once the migration is completed.

5. Run the Duplicator Migration Process:
Before passing on running the installer to migrate your WordPress site to a new host, be sure have MySQL database created.

Follow link (replace with your domain name).

The installer will run several tests and all you need to do is to click “Pass” next and accept terms and conditions to go on with clicking the next button.

In the second step, you will be required to add your database name, username and password, as well as MySQL host. In the majority of cases, host is localhost. Enter the needed details and click on Test Database for making sure the information you have added is correct and Duplicator can connect.

Click on the next and Duplicator will import database from the file into the new database.
You can skip the next step asking to update your URL as you are not going to change the domain name. Click on the next and in the 4rth step Duplicator will display Site Login button for you. Now you can login to your WP site with a new host.

6. Update Your Domain:
In order for your users to be taken to a new website, you need to switch DNS nameservers. Your new web host will provide you with nameserver information. Depending on your domain registrar or web host providing domain, the process may slightly differ.

However, you need to find default nameservers part, replace “default” with “custom”and replace nameservers with the ones the new host provided you with. DNS changes may take several hours.

Now your website content is both on your old and new hosts and your web visitors will never guess you have migrated from one host to another.

What is Gravatar and Why You Should Start Using it Right Away

One of the most important principles and advantages of working on the Internet is automation. It is automation that allows us to increase labor productivity and increase efficiency with less time and efforts. Well, if you want to understand what Gravatar is and what it has to do with the automation and being recognized in the digital platform, keep reading our article.

Very often those who are new to WordPress, feel confused about how they can change the default Mystery Man icon appearing next to their name. This is default WordPress Gravatar that can be quickly and easily replaced by a more descriptive image or icon that will make you stand out from the crowd and be easy to notice.

1. What is Gravatar?
Actually, what is Gravatar and why you need to use it for WordPress hosted website or blog? On the whole, Gravatar is a web service and one of the automated ways of your identity or brand establishment through “Generally Recognized Avatar”. As soon as you jump into this service and add your specific Gravatar, it is going to be recognized and showcased throughout numerous platforms and content management systems that come with prebuilt Gravatar support. It means that you are not required to add your Gravatar in different platforms you are using and are going to save your precious time on other important actions. Your unique images created by Gravatar is going to follow you from site to site you visit.

As for WordPress particularly, it also celebrates support for Gravatar, it showcases default Gravatar or grey “mystery man” icon whenever people leave their comments or write posts. Once this icon is replaced by the photo or image chosen by the user, WordPress will pull the new Gravatar and will showcase it within the scope of its website or blog.

2. Why should you start using it right away?

If you are a newly started business, long established company with a huge client base, private contractor or non profit organization volunteer, using the advantages of Gravatar is a must. When you present yourself with Gravatar, it is going to follow you around multiple websites and you are more likely to be noticed and identified. This technique will let you overcome the necessity of adding your image every time you comment or post in different platforms, blogs and forums on the one hand. On the other, sometimes images are more talkative than words and long descriptions. Therefore, arming your presence with the right Gravatar is what will make you presentable across the global digital arena.

3. How to get a Gravatar?
Now when we have identified what Gravatar is and how you as a WordPress website owner or user can benefit from it, let’s see which steps are to be followed for you to use this wonderful mechanism and establish your individuality or branding through it.

In a nutshell, getting Gravatar is easy and quick. Just visit (official website of Gravatar) and sign up for free with the email address you are using for commenting or adding blogs mostly. If you don’t have a WordPress account, you need to register first. Along with email, you will be required to add also username and set a password. A notification mail will be sent to you with a button to click on and activate your account. Once your WordPress account is active, now you can log in to Gravatar with the same email.

Further, you need to assign a specific Gravatar to your email address. If you don’t want to add one, a custom one will be generated on the basis of the settings of a site it showcases in.

Follow the link “Add one by clicking here” and you will be redirected to a new page where you are free to choose one of the given ways of adding your Gravatar. You can upload a new one, use URL, choose from past uploads or use webcam to take a new shoot.

If you want to upload new image, Gravatar will automatically resize if it is large. File size limit in this case is 1 MB. Upload your image and next you can have small and large preview of your image and will be able to crop it to look its absolute best. It can be your own photo, the logo of your company or some unique image having to do with your business or portfolio, etc.

The next step is to understand what Gravatar is and to what audience it can be showcased. Here you need to choose a rating for your Gravatar. G rating means it is suitable for all kinds of websites with any kind of audience or followers. If the image contains some rude gestures, provocative dressing, some swear or rude expressions and words, you need to choose other rates such PG, R or X. In this case, your Gravatar will be showcased to a specific audience.

Once your rating is set, congratulations. You have successfully added your Gravatar which is going to follow your name wherever you are in the diversity of WordPress and other platforms and areas.

If you want to set Gravatars for your WordPress users from your website, again you will be redirected to the same from your site’s Admin Dashboard to choose profile picture for the User from Gravatar.

Controls and settings available on Gravatar, can be accessed through Settings, Discussion page of your WP Admin options as well. Here you can choose to show Avatars, set maximum rating, choose which Avatar for users to be displayed on your website like Mystery Man, blank, Gravatar Logo or custom generated ones.

That’s it, folks! We do really hope we helped you understand what Gravatar is and how you can integrate it into your digital experience to form a part of your virtual activities, from post authoring to commenting on different discussions.

If you are new to websites and more particularly to the term Gravatar, you are bound to be scratching your head right about now. Think avatar and that should clue you in as to what gravatar is all about. Essentially, a gravatar is an image or icon that you use to create a separate identity for yourself, your company or your product. It is one of the easiest ways for others to recognize you by your gravatar which is why, it is a useful marketing tool. This is why when it comes to Gravatar, you should start using it right away. You can search online for “gravatar should start using it right away”, that should provide you with more than a few results and lots of information on the same. Here are a few important reasons as to why it makes sense to have your own gravatar.

  • Identity: A gravatar can help customers identify with you and your brand easily; that’s why you need to set it up at the earliest. From a marketing perspective, creating an online gravatar can help you re-brand yourself, and even engage much more with customers than before. What’s more, with a gravatar, customers can easily identify with your image/logo and this should even help you boost your conversion rates.
  • Better user engagement: A gravatar can lead to greater interaction with your audience; recently a study highlighted the fact that customers interact more freely in the online medium with those with established identities such as gravatars than otherwise. And more importantly, as customers increase their user engagement, you should be able to market your key products and services effectively.
  • Better traffic: With a boost in customer engagement, and as customers are able to easily identify with your brand and logo, this should result in better visibility. The added bonus feature is that gravatars are portable and that you need to set up your gravatar only once. And after that, you can use the same gravatar on websites that come with pre-built gravatar support; so you would not have to go to the trouble of creating a new one all over again. And as you surf online, comment on other websites, interact more with others on these platforms, your gravatar should get displayed alongside which is why it is important that you set one up at the earliest.
  • Cost: It costs nothing to set up a gravatar; if you set one up, then you are bound to become more visible and even snag more traffic, as a result of the same.

This is why gravatars are important; some of the other websites even insist that you have a gravatar set up before you are allowed to post on their website. You can set up a similar policy for your website as well. With an attractive gravatar in place, you should be able to snag enough attention and in the process, get the word out regarding your products and services.